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    Grundlagen des Marketing (Pearson Studium - Economic BWL)

     
    From Philip Kotler
    Grundlagen des Marketing (Pearson Studium - Economic BWL)

    Description

    Der Bestseller »Grundlagen des Marketing« zählt zu den weltweit erfolgreichsten Standardwerken im Marketing. In klarer, verständlicher und stets anschaulicher Sprache bietet »der Kotler« einen Überblick über die neuesten Entwicklungen im Marketing - und zwar in allen Aspekten.

    Product details

    EAN/ISBN:
    9783868940145
    Edition:
    5., aktualisierte Auflage
    Medium:
    Bound edition
    Number of pages:
    1176
    Publication date:
    2010-08-25
    Publisher:
    Pearson Studium
    Languages:
    german
    EAN/ISBN:
    9783868940145
    Edition:
    5., aktualisierte Auflage
    Medium:
    Bound edition
    Number of pages:
    1176
    Publication date:
    2010-08-25
    Publisher:
    Pearson Studium
    Languages:
    german

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