Grundlagen des Marketing (Pearson Studium - Economic BWL)

Description

Der Bestseller »Grundlagen des Marketing« zählt zu den weltweit erfolgreichsten Standardwerken im Marketing. In klarer, verständlicher und stets anschaulicher Sprache bietet »der Kotler« einen Überblick über die neuesten Entwicklungen im Marketing - und zwar in allen Aspekten.

Product details

EAN/ISBN:: 9783868940145
Edition:: 5., aktualisierte Auflage
Medium:: Bound edition
Number of pages:: 1176
Publication date:: 2010-08-25
Publisher:: Pearson Studium
Languages:: german

EAN/ISBN:: 9783868940145
Edition:: 5., aktualisierte Auflage
Medium:: Bound edition
Number of pages:: 1176
Publication date:: 2010-08-25
Publisher:: Pearson Studium
Languages:: german

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