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Einführung in die Allgemeine Betriebswirtschaftslehre. Mit MyLab BWL (Pearson Studium - Economic BWL)

 
From Straub, Prof. Dr. Thomas
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Einführung in die Allgemeine Betriebswirtschaftslehre. Mit MyLab BWL (Pearson Studium - Economic BWL)

Description

Das Lehrbuch präsentiert anhand der klassischen Wertschöpfungskette die Grundlagen der Betriebswirtschaftslehre und illustriert die Inhalte mit vielen anwendungsbezogenen Fallbeispielen und Exkursen namhafter Markenunternehmen. Die neue 3. Auflage wurde durchgängig aktualisiert und um aktuelle Inhalte (u.a. im Bereich soziale Verantwortung und digitales Marketing) ergänzt. Inklusive Zugang zu MyLab | Deutsche Version.

Product details

EAN/ISBN:
9783868943153
Edition:
3., aktualisierte
Medium:
Bound edition
Number of pages:
592
Publication date:
2020-04-20
Publisher:
Pearson Studium
EAN/ISBN:
9783868943153
Edition:
3., aktualisierte
Medium:
Bound edition
Number of pages:
592
Publication date:
2020-04-20
Publisher:
Pearson Studium

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