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    Marketing-Management: Konzepte-Instrumente-Unternehmensfallstudien (Pearson Studium - Economic BWL)

     
    From Philip Kotler
    Marketing-Management: Konzepte-Instrumente-Unternehmensfallstudien (Pearson Studium - Economic BWL)

    Description

    Der Bestseller „Marketing-Management" von Philip Kotler ist das weltweit erfolgreichste Standardwerk im Marketing und wird weithin als die „Bibel des Marketing" bezeichnet. Die 15. Auflage von Marketing-Management ist ein Meilenstein in der langen und erfolgreichen Geschichte des Marktführers.

    Product details

    EAN/ISBN:
    9783868942798
    Edition:
    15
    Medium:
    Bound edition
    Number of pages:
    1040
    Publication date:
    2017-08-01
    Publisher:
    Pearson Studium
    Languages:
    german
    EAN/ISBN:
    9783868942798
    Edition:
    15
    Medium:
    Bound edition
    Number of pages:
    1040
    Publication date:
    2017-08-01
    Publisher:
    Pearson Studium
    Languages:
    german

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