Berühren - begreifen - kaufen. Haptisches Verkaufen in der Vertriebspraxis

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Kaufen kitzelt die Sinne - aber nutzen Verkäufer das Wissen um die Macht der Berührung? Viele tun es nicht ausreichend, meint Karl-Werner Schmitz. Welche Rolle spielt das »Begreifen«? Wie kann man der Kauflust durch Verkaufshilfen auf die Sprünge helfen? Unser Experte weiht Sie in die Geheimnisse des haptischen Verkaufens ein.

Product details

EAN/ISBN:: 9783868800968
Edition:: 2., aktualisierte Auflage.
Medium:: Bound edition
Number of pages:: 220
Publication date:: 2010-04-22
Publisher:: mi-Wirtschaftsbuch
Languages:: german

EAN/ISBN:: 9783868800968
Edition:: 2., aktualisierte Auflage.
Medium:: Bound edition
Number of pages:: 220
Publication date:: 2010-04-22
Publisher:: mi-Wirtschaftsbuch
Languages:: german

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