Social Marketing für eine bessere Welt. Praxishandbuch für Politik, Unternehmen und Institutionen

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Viele gesellschaftliche Probleme lassen sich nur über Bewusstseinswandel und Verhaltensänderungen lösen. Wie sich Marketingstrategien und -techniken dafür nutzen lassen, erklären Philip Kotler und Nancy R. Lee in diesem wegweisenden Buch. Konkrete Beispiele und ein Leitfaden helfen Unternehmen, Non-Profit-Organisationen und NGOs, selbst einen Social-Marketing-Plan aufzustellen.

Product details

EAN/ISBN:: 9783868800937
Medium:: Bound edition
Number of pages:: 360
Publication date:: 2010-06-17
Publisher:: mi-Wirtschaftsbuch
Languages:: german

EAN/ISBN:: 9783868800937
Medium:: Bound edition
Number of pages:: 360
Publication date:: 2010-06-17
Publisher:: mi-Wirtschaftsbuch
Languages:: german

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