Corporate Identity

Description

Dieses Buch soll die Aufgabe erfüllen, einen umfassenden Überblick über den gegenwärtigen Stand von Corporate Identity zu geben und anhand von Beispielen praktische Hilfestellungen für die CI-Arbeit zu leisten. An erster Stelle steht die Absicht der Herausgeber, den Entscheidungsträgern in den Unternehmen Kriterien für die Urteilsfindung von CI-Projekten zu geben, um nicht nur beim visuellen Erscheinungsbild, dem Corporate Design, stehenzubleiben.

Product details

EAN/ISBN:: 9783868801422
Edition:: 12. Auflage.
Medium:: Paperback
Number of pages:: 538
Publication date:: 2002-11-26
Publisher:: Mi
Languages:: german

EAN/ISBN:: 9783868801422
Edition:: 12. Auflage.
Medium:: Paperback
Number of pages:: 538
Publication date:: 2002-11-26
Publisher:: Mi
Languages:: german

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