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    Internationales Marketing. Management konkret

     
    From Manfred Perlitz
    Internationales Marketing. Management konkret

    Description

    Im Zuge der Entwicklung einer Internationalisierungsstrategie ist die Berücksichtigung des Marketings als Schnittstelle zwischen Unternehmen und Kunden von zentraler Bedeutung.

    In diesem Buch werden die vier Dimensionen des Marketing-Mix im Hinblick auf die internationale Ausrichtung behandelt: Produkt-, Preis-, Kommunikations- und Vertriebspolitik. Zudem wird der Einfluss des Internets auf diesen Mix beleuchtet.

    Product details

    EAN/ISBN:
    9783867645980
    Edition:
    1. Auflage
    Medium:
    Paperback
    Number of pages:
    92
    Publication date:
    2016-01-18
    Publisher:
    UVK Verlagsgesellschaft
    Languages:
    german
    EAN/ISBN:
    9783867645980
    Edition:
    1. Auflage
    Medium:
    Paperback
    Number of pages:
    92
    Publication date:
    2016-01-18
    Publisher:
    UVK Verlagsgesellschaft
    Languages:
    german

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