Aspekte und Auspraegungen des viralen Marketing im Internet

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Was steckt wirklich hinter dem viel gepriesenen innovativen viralen Marketing? Ist second life das Allheilmittel der Werbebranche?
Die Autorin leuchtet das Phänomen des viralen Marketing detailliert aus, vergleicht es mit den Instrumenten des klassischen Marketing und kommt dabei zu überraschenden Ergebnissen.

Product details

EAN/ISBN:: 9783867410526
Edition:: 1., Aufl.
Medium:: Paperback
Number of pages:: 108
Publication date:: 2007-12-01
Publisher:: Europaeischer Hochschulverlag
Languages:: german

EAN/ISBN:: 9783867410526
Edition:: 1., Aufl.
Medium:: Paperback
Number of pages:: 108
Publication date:: 2007-12-01
Publisher:: Europaeischer Hochschulverlag
Languages:: german

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