Design Real. Serpentine Gallery.

Across the globe, there is a growing awareness of design and its impact on the world we inhabit. Like contemporary art, design both shapes and reflects our constantly changing society. Good design understands human behaviour, offers pragmatic solutions to problems and enhances our everyday experience.
Design Real, edited by the renowned industrial designer Konstantin Grcic, presents a selection on 'real' items: mass-produced items that have a practical function in everyday life. The publication presents a wide range of products with different styles and functions, from furniture and household products to technical and industrial innovations.
With objects from well-known designers, such as a chair by Jasper Morrison, luggage by Ross Lovegrove and waterproof shoes by Zaha Hadid, as well as products by anonymous designers, including a wheel-shaped water container, a municipal recycling bin and a Volvo tail light, the exhibition will provide new perspectives from which to look at the material world around us, encouraging new insights into design.