De la communication des entreprises sur les reseaux sociaux : Quelle approche est la plus pertinente pour faire vivre sa Communautede marque ?

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L'approche du marketing « social » définit par Bradner en 2009 définit les 4P du social marketing (Permission / Proximité / Perception / Participation) comme la base des bonnes pratiques d'entreprises sur les réseaux... ©Electre 2024

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EAN/ISBN:: 9783841728852
Medium:: Paperback
Number of pages:: 64
Publication date:: 2016-07-29
Publisher:: Éditions universitaires européennes

EAN/ISBN:: 9783841728852
Medium:: Paperback
Number of pages:: 64
Publication date:: 2016-07-29
Publisher:: Éditions universitaires européennes

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