Les Nouvelles Stratégies de Communication en Politique : Comment le Web 2.0 et les nouveaux médias ont fait de Barack Obama le 44ème Président des Etats-Unis

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L'avénement du Web 2.0 a pris tout son sens en politique lors de la campagne présidentielle de Barack Obama, qui a marqué l'entrée des nouveaux médias comme stratégie à part entière d'une campagne électorale. Cette recherche s'attache à étudier comment l'équipe de campagne de Barack Obama a su tirer profit de l'interactivité qu'offre le Web 2... ©Electre 2025

Product details

EAN/ISBN:: 9783841731432
Medium:: Paperback
Number of pages:: 60
Publication date:: 2014-07-08
Publisher:: OMNISCRIPTUM
Manufacturer:: Unknown

EAN/ISBN:: 9783841731432
Medium:: Paperback
Number of pages:: 60
Publication date:: 2014-07-08
Publisher:: OMNISCRIPTUM
Manufacturer:: Unknown

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