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    Innovationsmanagement: Von der Idee zur erfolgreichen Vermarktung

     
    From Dietmar Vahs
    Only 4 items left in stock
    Innovationsmanagement: Von der Idee zur erfolgreichen Vermarktung

    Description

    Das erfolgreiche Management von innovativen Ideen ist für Unternehmen ein ebenso klassisches wie hoch aktuelles Thema.

    Für die fünfte Auflage des bewährten Lehrbuchs wurden die Inhalte vollständig aktualisiert, neu strukturiert und erweitert. Wesentliche Themen sind unter anderem:

    • Erfolgsfaktoren von Innovationen
    • Innovationsstrategie
    • Innovationskultur
    • Organisatorische Integration der Innovationsfunktion
    • Phasen von Innovationsprozessen
    • Innovationscontrolling
    • Internes und externes Marketing von Innovationen
    • Innovationsschutz

    Product details

    EAN/ISBN:
    9783791034201
    Edition:
    5
    Medium:
    Bound edition
    Number of pages:
    516
    Publication date:
    2015-02-16
    Publisher:
    Schäffer-Poeschel
    Languages:
    german
    EAN/ISBN:
    9783791034201
    Edition:
    5
    Medium:
    Bound edition
    Number of pages:
    516
    Publication date:
    2015-02-16
    Publisher:
    Schäffer-Poeschel
    Languages:
    german

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    €19.49
    Used - very good
    €19.49
    Used - good
    €17.99
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