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Innovationsmanagement: Von der Idee zur erfolgreichen Vermarktung

 
From Dietmar Vahs
Only 3 items left in stock
Innovationsmanagement: Von der Idee zur erfolgreichen Vermarktung

Description

Das erfolgreiche Management von innovativen Ideen ist für Unternehmen ein ebenso klassisches wie hoch aktuelles Thema.

Für die fünfte Auflage des bewährten Lehrbuchs wurden die Inhalte vollständig aktualisiert, neu strukturiert und erweitert. Wesentliche Themen sind unter anderem:

  • Erfolgsfaktoren von Innovationen
  • Innovationsstrategie
  • Innovationskultur
  • Organisatorische Integration der Innovationsfunktion
  • Phasen von Innovationsprozessen
  • Innovationscontrolling
  • Internes und externes Marketing von Innovationen
  • Innovationsschutz

Product details

EAN/ISBN:
9783791034201
Edition:
5
Medium:
Bound edition
Number of pages:
516
Publication date:
2015-02-16
Publisher:
Schäffer-Poeschel
Languages:
german
EAN/ISBN:
9783791034201
Edition:
5
Medium:
Bound edition
Number of pages:
516
Publication date:
2015-02-16
Publisher:
Schäffer-Poeschel
Languages:
german

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