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    Innovationsmanagement für die Praxis: Neues zum Markterfolg führen

     
    From Roman Stöger
    Only 1 items left in stock
    Innovationsmanagement für die Praxis: Neues zum Markterfolg führen

    Description

    Die Themen u.a.: Methoden zur Suche nach Neuem, Marktsegmentierung, Innovationsfelder und -strategien, Innovationen als Schlüsselprojekte, Controlling von Innovationen, Change-Management. Mit vielen anwendungsorientierten Beispielen.

    Product details

    EAN/ISBN:
    9783791030609
    Medium:
    Bound edition
    Number of pages:
    233
    Publication date:
    2011-01-21
    Publisher:
    Schäffer-Poeschel
    Languages:
    german
    EAN/ISBN:
    9783791030609
    Medium:
    Bound edition
    Number of pages:
    233
    Publication date:
    2011-01-21
    Publisher:
    Schäffer-Poeschel
    Languages:
    german

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