Innovationsmanagement für die Praxis: Neues zum Markterfolg führen

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Die Themen u.a.: Methoden zur Suche nach Neuem, Marktsegmentierung, Innovationsfelder und -strategien, Innovationen als Schlüsselprojekte, Controlling von Innovationen, Change-Management. Mit vielen anwendungsorientierten Beispielen.

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EAN/ISBN:: 9783791030609
Medium:: Bound edition
Number of pages:: 233
Publication date:: 2011-01-21
Publisher:: Schäffer-Poeschel
Languages:: german

EAN/ISBN:: 9783791030609
Medium:: Bound edition
Number of pages:: 233
Publication date:: 2011-01-21
Publisher:: Schäffer-Poeschel
Languages:: german

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