Strategic Foresight: Trend- und Zukunftsforschung in Unternehmen - Instrumente, Prozesse, Fallstudien

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Enthält Praxisempfehlungen für eine erfolgreiche Ausgestaltung strategischer Foresight-Prozesse mit Fallstudien von DaimlerChrysler AG, TUI AG, BASF AG, Deutsche Bank Research und Hilti AG. Außerdem zahlreiche Tabellen und Abbildungen.

Product details

EAN/ISBN:: 9783791028682
Medium:: Bound edition
Number of pages:: 255
Publication date:: 2009-03-09
Publisher:: Schäffer-Poeschel
Languages:: german

EAN/ISBN:: 9783791028682
Medium:: Bound edition
Number of pages:: 255
Publication date:: 2009-03-09
Publisher:: Schäffer-Poeschel
Languages:: german

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