Social Marketing: Erfolgreiche Marketingkonzepte für Non-Profit-Organisationen

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Wie können NPOs Marketingkonzepte planen, organisieren und durchführen? Der Social Marketingprozess liefert sozialen Organisationen Impulse zur strategischen Ausrichtung der Marketingaktivitäten.

Anhand einer Fülle von Beispielen und Tipps werden alle Schritte bis zur konkreten Umsetzung leicht nachvollziehbar. Eine wertvolle Hilfe bei der Professionalisierung von Marketing und Kommunikation im Dritten Sektor.

Product details

EAN/ISBN:: 9783791025117
Medium:: Bound edition
Number of pages:: 172
Publication date:: 2006-09-21
Publisher:: Schäffer-Poeschel
Languages:: german

EAN/ISBN:: 9783791025117
Medium:: Bound edition
Number of pages:: 172
Publication date:: 2006-09-21
Publisher:: Schäffer-Poeschel
Languages:: german

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