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    Social Marketing: Erfolgreiche Marketingkonzepte für Non-Profit-Organisationen

     
    From Klaus Koziol
    Only 1 items left in stock
    Social Marketing: Erfolgreiche Marketingkonzepte für Non-Profit-Organisationen

    Description

    Wie können NPOs Marketingkonzepte planen, organisieren und durchführen? Der Social Marketingprozess liefert sozialen Organisationen Impulse zur strategischen Ausrichtung der Marketingaktivitäten.

    Anhand einer Fülle von Beispielen und Tipps werden alle Schritte bis zur konkreten Umsetzung leicht nachvollziehbar. Eine wertvolle Hilfe bei der Professionalisierung von Marketing und Kommunikation im Dritten Sektor.

    Product details

    EAN/ISBN:
    9783791025117
    Medium:
    Bound edition
    Number of pages:
    172
    Publication date:
    2006-09-21
    Publisher:
    Schäffer-Poeschel
    Languages:
    german
    EAN/ISBN:
    9783791025117
    Medium:
    Bound edition
    Number of pages:
    172
    Publication date:
    2006-09-21
    Publisher:
    Schäffer-Poeschel
    Languages:
    german

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    €16.49
    Used - very good
    €16.49
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