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    Internationales Marketing

     
    From Klaus Backhaus
    Only 2 items left in stock
    Internationales Marketing

    Description

    Das Buch beschäftigt sich mit Fragestellungen, die aus Rückkopplungen zwischen verschiedenen Ländermärkten resultieren. Diese beeinflussen die Marketingaktivitäten eines Unternehmens sowohl

    • beim erstmaligen Engagement auf Ländermärkten ("Going International") als auch
    • im Rahmen der anschließenden Marktbearbeitung ("Being International").

    Die komplett überarbeitete Neuauflage rückt den Koordinationsansatz noch stärker in den Mittelpunkt des Werkes.

    Product details

    EAN/ISBN:
    9783791026527
    Edition:
    6., überarbeitete Auflage.
    Medium:
    Bound edition
    Number of pages:
    423
    Publication date:
    2010-12-10
    Publisher:
    Schäffer-Poeschel
    Languages:
    german
    EAN/ISBN:
    9783791026527
    Edition:
    6., überarbeitete Auflage.
    Medium:
    Bound edition
    Number of pages:
    423
    Publication date:
    2010-12-10
    Publisher:
    Schäffer-Poeschel
    Languages:
    german

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