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    Markt- und Werbepsychologie

     
    From Hans Mayer
    Only 2 items left in stock
    Markt- und Werbepsychologie

    Description

    Dieses Buch gibt Studenten der BWL, der Psychologie und benachbarter Disziplinen eine Einführung und einen Überblick über die Markt- und Werbepsychologie. Im Mittelpunkt der Darstellung stehen die Determination des Konsumentenverhaltens und Möglichkeiten zu dessen Beeinflussung.

    Die 3. Auflage wurde vollständig überarbeitet und um den Themenbereich Marktpsychologie, der in den beiden ersten Auflagen nicht in dieser Ausführlichkeit enthalten war, erweitert.

    Product details

    EAN/ISBN:
    9783791016252
    Edition:
    3., überarb. u. erg. A.
    Medium:
    Bound edition
    Number of pages:
    743
    Publication date:
    1999-10-12
    Publisher:
    Schäffer-Poeschel Verlag
    Languages:
    german
    EAN/ISBN:
    9783791016252
    Edition:
    3., überarb. u. erg. A.
    Medium:
    Bound edition
    Number of pages:
    743
    Publication date:
    1999-10-12
    Publisher:
    Schäffer-Poeschel Verlag
    Languages:
    german

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