Blickverhalten von Konsumenten. Grundlagen, Messung und Anwendung in der Werbeforschung (Konsum und Verhalten Bd. 30)

Description

die innerhalb der gegebenen Problemstellung auftretenden Phänomene trotz bestehender Wissenslücken möglichst weitgehend erklären zu können, wird neben deduktiven Ableitungen aufPlausibilitätsüberlegungen zurückgegriffen.

Product details

EAN/ISBN:: 9783790805543
Medium:: Bound
Number of pages:: 286
Publication date:: 1991-07-25
Publisher:: Physica-Verlag Heidelberg
Languages:: german

EAN/ISBN:: 9783790805543
Medium:: Bound
Number of pages:: 286
Publication date:: 1991-07-25
Publisher:: Physica-Verlag Heidelberg
Languages:: german

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