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    Sportmarketing: Perspektiven und Herausforderungen vor dem Hintergrund der Fußball-WM 2006

     
    From Gerhard Schewe
    Only 1 items left in stock
    Sportmarketing: Perspektiven und Herausforderungen vor dem Hintergrund der Fußball-WM 2006

    Description

    Das vorliegende Buch stellt ausgewählte Konzepte des Sportmarketings vor. Es sind dies insbesondere Konzepte, die ihren Fokus auf die erfolgreiche Umsetzung von Sponsoring und Merchandising legen. In diesem Zusammenhang werden nicht nur konzeptionelle Ansätze präsentiert, sondern auch Fallbeispiele aus der Welt des Fußballsports sowie ausgewählter Unternehmen, die den Fußballsport als Werbeplattform nutzen.

    Product details

    EAN/ISBN:
    9783778060209
    Edition:
    1., Aufl.
    Medium:
    Bound edition
    Number of pages:
    356
    Publication date:
    2005-09-01
    Publisher:
    Hofmann, Schorndorf
    Languages:
    german
    EAN/ISBN:
    9783778060209
    Edition:
    1., Aufl.
    Medium:
    Bound edition
    Number of pages:
    356
    Publication date:
    2005-09-01
    Publisher:
    Hofmann, Schorndorf
    Languages:
    german

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