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    Employer Branding: Die Arbeitgebermarke gestalten und im Personalmarketing umsetzen

     
    From DGFP e.V
    Only 2 items left in stock
    Employer Branding: Die Arbeitgebermarke gestalten und im Personalmarketing umsetzen

    Description

    Eine starke Arbeitgebermarke ist die Grundlage für ein erfolgreiches Personalmarketing und ein wichtiger Erfolgsfaktor in Zeiten des Fachkräftemangels. Die Autoren veranschaulichen mit Hilfe konkreter Unternehmensbeispiele, wie ein strategisches Employer Branding gestaltet und operativ umgesetzt werden kann. Weitere Themen sind der Einsatz von Social Media, die Internationalisierung von Arbeitgebermarken und das Controlling der durchgeführten Maßnahmen.

    Product details

    EAN/ISBN:
    9783763938698
    Edition:
    1
    Medium:
    Bound edition
    Number of pages:
    201
    Publication date:
    2012-02-07
    Publisher:
    Bertelsmann, Bielefeld
    Languages:
    german
    EAN/ISBN:
    9783763938698
    Edition:
    1
    Medium:
    Bound edition
    Number of pages:
    201
    Publication date:
    2012-02-07
    Publisher:
    Bertelsmann, Bielefeld
    Languages:
    german

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