Pharma Marketing: Einführung und Überblick über Pharma Marketing und Pharma Markt Deutschland

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Entwicklung und Vermarktung von Arzneimittel in Deutschland. Einführung und Überblick über Pharma Marketing und Pharmamarkt Deutschland. Pharma Weltmarkt. Arzneimittelpreise/ Kostenerstattung. Rollen der Beteiligten: Patient, Arzt, Apotheke, Krankenhaus, Pharmaindustrie, Krankenkassen. Kooperationen im Pharmabereich, Biosimilars
Digitalisierung im Gesundheitswesen/Pharma Marketing

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EAN/ISBN:: 9783746031880
Edition:: 1
Medium:: Paperback
Number of pages:: 140
Publication date:: 2017-12-06
Publisher:: Books on Demand

EAN/ISBN:: 9783746031880
Edition:: 1
Medium:: Paperback
Number of pages:: 140
Publication date:: 2017-12-06
Publisher:: Books on Demand

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