User Buyer Behavior in the World Wide Web: An international empirical survey exploring the WWW Buyer Behavior of Users in Germany and the U.S

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CONTENTS
Acknowledgment
Contents
Tables
Figures
1Introduction

1. 1Purpose of the Investigation
2. 2Statement of the Problem/Background
3. 3Research Objectives
4. 4Methodology
5. 5Assumptions
6. 6Limitations
7. 7Discussion of Terms
8. 8Organization of the Investigation
9. 9The Need for the Investigation

1. 1GVU/Hermes 4th WWW User Survey
2. 2CommerceNet/Nielsen Internet Demographics Survey
3. 3Sociological Study by the University of Trier

1. 1Goal of the Empirical Analysis
2. 2Methodology
3. 2.1Survey Design
4. 2.1.1Research Design
5. 2.1.2Data Sources
6. 2.1.3Sampling Concept
7. 2.2The Questionnaire
8. 2.2.1Questionnaire Design
9. 2.2.2First Subsection: General Characteristics of WWW Usage
10. 2.2.3Second Subsection: Product Concern Issues
11. 2.2.4Third Subsection: Classification Data/Demographics
12. 2.3Technical Implementation

1. 1General Demographics and Web Usage
2. 1.1Location
3. 1.2Gender
4. 1.3Age
5. 1.4Marital Status
6. 1.5Education
7. 1.6Occupation
8. 1.7Income
9. 1.8Method of Access
10. 1.9Time Spent on the Web
11. 1.10Activities on the Web
12. 1.11Sensitivity to rising costs
13. 2Attitudes Toward Web Products and Services
14. 2.1Preferred Products
15. 2.2Moderately Preferred Products
16. 2.3Moderately Unaccepted Products
17. 2.4Unaccepted Products
18. 3Attitudes Toward Purchasing Through the World Wide Web
19. 3.1Experience with Web Purchases
20. 3.2Satisfaction with Web Purchases
21. 3.3Security
22. 3.4Influence of Security Concerns
23. 3.5Total Purchase Dollars
24. 4Information Sought
25. 4.1Attitude Toward Text Product Information
26. 4.2Attitude Toward Graphic Product Information
27. 5User Profile

1. 1Summary and Conclusion
2. 2Recommendations for Further Study