Management von Kunstgalerien

What makes an art gallery successful? We know very little about art gallery management. How do galleries get marketing right? Where do hidden sales potentials lie? And which customer group is the most attractive? Magnus Resch, Doctor of Business Management, analyzes the inner workings of galleries in a comprehensive piece of research. His new approach to gallery management is described directly, vividly, and with numerous examples. If nothing else, the author's own experience makes the volume persuasive and fresh - he established a gallery at the age of 20 and now creates internet startups.