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    Market Entry Strategies for Russia. A comprehensive survey based on expert interviews

     
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    Market Entry Strategies for Russia. A comprehensive survey based on expert interviews

    Description

    In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.

    Product details

    EAN/ISBN:
    9783836664691
    Edition:
    1.,
    Medium:
    Paperback
    Number of pages:
    112
    Publication date:
    2009-08-14
    Publisher:
    Diplomica Verlag
    EAN/ISBN:
    9783836664691
    Edition:
    1.,
    Medium:
    Paperback
    Number of pages:
    112
    Publication date:
    2009-08-14
    Publisher:
    Diplomica Verlag

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