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    Paid Content. Strategien zur Preisgestaltung beim elektronischen Handel mit digitalen Inhalten.

     
    From Florian Stahl
    Only 1 items left in stock
    Paid Content. Strategien zur Preisgestaltung beim elektronischen Handel mit digitalen Inhalten.

    Description

    Florian Stahl untersucht, welche Strategien der Preisgestaltung dazu beitragen, den elektronischen Handel mit digitalen kostenpflichtigen Inhalten zu optimieren und die Umsätze sowie die Anzahl der Verkaufstransaktionen der Anbieter zu maximieren. Er stützt sich dabei auf Daten realisierter Verkaufstransaktionen, nicht auf die Befragung von Konsumenten.

    Product details

    EAN/ISBN:
    9783835000452
    Edition:
    2005
    Medium:
    Paperback
    Number of pages:
    372
    Publication date:
    2005-01-01
    Publisher:
    Deutscher Universitats-Verlag/G.W.V. Fachverlage GmbH, Wiesbaden
    Languages:
    german
    EAN/ISBN:
    9783835000452
    Edition:
    2005
    Medium:
    Paperback
    Number of pages:
    372
    Publication date:
    2005-01-01
    Publisher:
    Deutscher Universitats-Verlag/G.W.V. Fachverlage GmbH, Wiesbaden
    Languages:
    german

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