Dienstleistungen im Internet und Ihre Qualität aus Kundensicht (Fokus Dienstleistungsmarketing)

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Hans-Friedrich Breithaupt analysiert Konstitutiva, Phasen und Arten der Dienstleistung im Internet und untersucht die Besonderheiten der Qualitätswahrnehmung der Abnehmer dieser Dienstleistungen sowie die daraus resultierenden Qualitätsdimensionen. Abschließend diskutiert er entsprechende Messverfahren.

Product details

EAN/ISBN:: 9783835000179
Edition:: 2005
Medium:: Paperback
Number of pages:: 456
Publication date:: 2005-01-01
Publisher:: Deutscher Universitats-Verlag/GWV Fachverlage GmbH, Wiesbaden
Languages:: german

EAN/ISBN:: 9783835000179
Edition:: 2005
Medium:: Paperback
Number of pages:: 456
Publication date:: 2005-01-01
Publisher:: Deutscher Universitats-Verlag/GWV Fachverlage GmbH, Wiesbaden
Languages:: german

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