Grenzen des Eigennutzens: Die Bedeutung sozialer Präferenzen im Franchising (Unternehmenskooperation und Netzwerkmanagement)

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Konzeptionell und in empirischen Analysen untersucht Andreas Kirst Wirkung, Ausprägungen und Einflussgrößen sozialer Präferenzen am Beispiel Franchising und erläutert, was aus Franchisenehmersicht in ihrer subjektiven Wahrnehmung den individuellen Erfolg am meisten bestimmt. Damit zeigt er die Bedeutung von sozialen Präferenzen, Reziprozität und Fairness für die Entscheidungen im Franchising auf.

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EAN/ISBN:: 9783835008144
Edition:: 2007
Medium:: Paperback
Number of pages:: 196
Publication date:: 2007-06-26
Publisher:: Deutscher Universitätsverlag
Languages:: german

EAN/ISBN:: 9783835008144
Edition:: 2007
Medium:: Paperback
Number of pages:: 196
Publication date:: 2007-06-26
Publisher:: Deutscher Universitätsverlag
Languages:: german

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