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    Unternehmensreputation und Stakeholder-Loyalität (neue betriebswirtschaftliche forschung (nbf))

     
    From Sabrina Helm
    Only 1 items left in stock
    Unternehmensreputation und Stakeholder-Loyalität (neue betriebswirtschaftliche forschung (nbf))

    Description

    Vor dem Hintergrund aktueller Ansätze der Reputationsforschung analysiert Sabrina Helm Entstehung, Veränderung und Auswirkungen des Rufes von Unternehmen. Anhand einer empirischen Untersuchung stellt sie die Bedeutung des guten Rufes für einen zentralen Erfolgsindikator von Unternehmen heraus: die Loyalität von Kunden, Aktionären und Mitarbeitern.

    Product details

    EAN/ISBN:
    9783835008038
    Edition:
    2007
    Medium:
    Paperback
    Number of pages:
    465
    Publication date:
    2007-06-26
    Publisher:
    Deutscher Universitätsverlag
    Languages:
    german
    EAN/ISBN:
    9783835008038
    Edition:
    2007
    Medium:
    Paperback
    Number of pages:
    465
    Publication date:
    2007-06-26
    Publisher:
    Deutscher Universitätsverlag
    Languages:
    german

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    €1.73
    Used - good
    €1.73
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