Servicediversifikation in Industrieunternehmen: Kompetenztheoretische Untersuchung der Determinanten nachhaltiger Wettbewerbsvorteile (Strategisches Kompetenz-Management)

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Mark Beyer untersucht, wie Industrieunternehmen in das Servicegeschäft diversifizieren und welche in sich abgestimmten Veränderungen besonders kritischer Gestaltungsparameter der Unternehmensführung entlang dieses Wachstumsprozesses eine nachhaltige Professionalisierung des industriellen Servicegeschäfts versprechen.

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EAN/ISBN:: 9783835007475
Edition:: 2007
Medium:: Paperback
Number of pages:: 436
Publication date:: 2007-05-24
Publisher:: Deutscher Universitätsverlag

EAN/ISBN:: 9783835007475
Edition:: 2007
Medium:: Paperback
Number of pages:: 436
Publication date:: 2007-05-24
Publisher:: Deutscher Universitätsverlag

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