Markenkommunikation mit Sport: Sponsoring und Markenevents als Kommunikationsplattform (German Edition)

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Stephanie C. Kiendl führt die Entscheidungsparameter bei den zahlreichen Kombinationsmöglichkeiten zwischen Sponsoring und Markenevents sowie deren Vernetzung mit der integrierten Markenkommunikation auf. Sie entwickelt daraus ein anwendungsorientiertes Planungsmodell für die Markenkommunikation im Sportbereich.

Product details

EAN/ISBN:: 9783835007192
Edition:: 2007
Medium:: Paperback
Number of pages:: 404
Publication date:: 2012-02-27
Publisher:: Deutscher Universitätsverlag
Languages:: german

EAN/ISBN:: 9783835007192
Edition:: 2007
Medium:: Paperback
Number of pages:: 404
Publication date:: 2012-02-27
Publisher:: Deutscher Universitätsverlag
Languages:: german

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