Die Rechnungsgestaltung als innovatives Marketing-Instrument

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Durch eine bewusste Gestaltung kann die Rechnung als innovatives Marketing-Instrument dienen, um betriebswirtschaftliche Ziele wie eine Steigerung der Kundenloyalität oder eine Reduktion des Beschwerdeaufkommens zu erreichen. Andreas Aholt ermittelt konkrete Gestaltungsoptionen und überprüft deren Wirksamkeit.

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EAN/ISBN:: 9783835009738
Edition:: 2008
Medium:: Paperback
Number of pages:: 247
Publication date:: 2008-04-24
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783835009738
Edition:: 2008
Medium:: Paperback
Number of pages:: 247
Publication date:: 2008-04-24
Publisher:: Gabler Verlag
Languages:: german

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