Mystery Shopping

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Description

Karsten Schmidt erarbeitet einen Voraussetzungskatalog für den erfolgreichen Einsatz der Mystery Shopping-Methodik zur Evaluation der Dienstleistungsqualität. Die gewonnenen Erkenntnisse münden in der Ableitung konkreter Gestaltungsempfehlungen für die Marktforschungspraxis sowie in Anknüpfungspunkten für die weitere wissenschaftliche Forschung.

Product details

EAN/ISBN:: 9783835009189
Edition:: 2008
Medium:: Paperback
Number of pages:: 260
Publication date:: 2007-09-25
Publisher:: Deutscher Universitätsverlag
Languages:: german

EAN/ISBN:: 9783835009189
Edition:: 2008
Medium:: Paperback
Number of pages:: 260
Publication date:: 2007-09-25
Publisher:: Deutscher Universitätsverlag
Languages:: german

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