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    Kundenbindung durch spezifische Investitionen (Business-to-Business-Marketing)

     
    From Ralf Linke
    Only 1 items left in stock
    Kundenbindung durch spezifische Investitionen (Business-to-Business-Marketing)

    Description

    Warum bleiben Kunden einmal getroffenen Investitionsentscheidungen treu, obwohl es ökonomisch vorteilhaft wäre abzuwandern? Ralf Linke zeigt, dass ökonomische Abhängigkeit im Falle spezifischer Investitionen um eine psychologische Abhängigkeit ergänzt werden muss, die sich im Zusammenhang mit moderierenden Einflüssen, z.B. Vertrauen, bindungsverstärkend oder bindungsreduzierend auswirkt.

    Product details

    EAN/ISBN:
    9783835002395
    Edition:
    2006
    Medium:
    Paperback
    Number of pages:
    276
    Publication date:
    2006-03-27
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783835002395
    Edition:
    2006
    Medium:
    Paperback
    Number of pages:
    276
    Publication date:
    2006-03-27
    Publisher:
    Gabler Verlag
    Languages:
    german

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    €3.49
    Used - very good
    €3.49
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