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    Cross-Channel Cooperation: The Bundling of Online and Offline Business Models

     
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    Cross-Channel Cooperation: The Bundling of Online and Offline Business Models

    Description

    Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.

    Product details

    EAN/ISBN:
    9783835002388
    Edition:
    2006
    Medium:
    Paperback
    Number of pages:
    152
    Publication date:
    2006-02-24
    Publisher:
    Deutscher Universitätsverlag
    EAN/ISBN:
    9783835002388
    Edition:
    2006
    Medium:
    Paperback
    Number of pages:
    152
    Publication date:
    2006-02-24
    Publisher:
    Deutscher Universitätsverlag

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