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    Multi-Channel-Marketing: Grundlagen - Instrumente - Prozesse

     
    From Wirtz, Bernd W.
    Only 2 items left in stock
    Multi-Channel-Marketing: Grundlagen - Instrumente - Prozesse

    Description

    Steigende Kundenansprüche und Innovationen im Internetvertrieb erfordern ein zielgerichtetes Management und eine flexible Ausgestaltung multipler Absatzkanäle. Durch Multi-Channel-Marketing lassen sich dabei herausragende Wettbewerbsvorteile erzielen. Dieses Buch gibt einen umfassenden und systematischen Überblick über die Grundlagen sowie das Management von Multi-Channel-Marketing.

    Product details

    EAN/ISBN:
    9783834946430
    Edition:
    2., akt. u. überarb. Aufl. 2013
    Medium:
    Bound edition
    Number of pages:
    427
    Publication date:
    2013-11-14
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783834946430
    Edition:
    2., akt. u. überarb. Aufl. 2013
    Medium:
    Bound edition
    Number of pages:
    427
    Publication date:
    2013-11-14
    Publisher:
    Gabler Verlag
    Languages:
    german

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    €2.33
    Used - very good
    €2.33
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