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Multi-Channel-Marketing: Grundlagen - Instrumente - Prozesse

 
From Wirtz, Bernd W.
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Multi-Channel-Marketing: Grundlagen - Instrumente - Prozesse

Description

Steigende Kundenansprüche und Innovationen im Internetvertrieb erfordern ein zielgerichtetes Management und eine flexible Ausgestaltung multipler Absatzkanäle. Durch Multi-Channel-Marketing lassen sich dabei herausragende Wettbewerbsvorteile erzielen. Dieses Buch gibt einen umfassenden und systematischen Überblick über die Grundlagen sowie das Management von Multi-Channel-Marketing.

Product details

EAN/ISBN:
9783834946430
Edition:
2., akt. u. überarb. Aufl. 2013
Medium:
Bound edition
Number of pages:
427
Publication date:
2013-11-14
Publisher:
Gabler Verlag
Languages:
german
EAN/ISBN:
9783834946430
Edition:
2., akt. u. überarb. Aufl. 2013
Medium:
Bound edition
Number of pages:
427
Publication date:
2013-11-14
Publisher:
Gabler Verlag
Languages:
german

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