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    Erfolgreich im Pharma-Marketing: Wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen

     
    From Günter Umbach
    Only 1 items left in stock
    Erfolgreich im Pharma-Marketing: Wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen

    Description

    <p>Werden Sie von diesem Buch profitieren? Ja, insbesondere wenn Sie im Marketing oder Produktmanagement der Arzneimittelindustrie tätig sind. Sie finden hier aktuelles Know-how mit Beispielen, Fallstudien und Empfehlungen. Für die zweite Auflage hat Dr. Günter Umbach wertvolle Tipps eingefügt, etwa zum wirkungsvollen Online-Marketing mit Social Media, Newslettern und Webseiten inklusive Suchmaschinen-Optimierung. </p>

    Product details

    EAN/ISBN:
    9783834945709
    Edition:
    2. Aufl. 2013
    Medium:
    Bound edition
    Number of pages:
    360
    Publication date:
    2013-04-26
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783834945709
    Edition:
    2. Aufl. 2013
    Medium:
    Bound edition
    Number of pages:
    360
    Publication date:
    2013-04-26
    Publisher:
    Gabler Verlag
    Languages:
    german

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