Motivanalyse zu Anwenderinnovationen in Online-Communities (Forschungs-Entwicklungs-Innovations-Management) (German Edition)

Description

Lars Janzik analysiert die Motivation von Mitgliedern einer innovativen, herstellerunabhängigen Online-Community aus dem Konsumgüterbereich und unterscheidet dabei Motivgruppen in Abhängigkeiten von Phasen der Mitgliedschaft. Die Ergebnisse unterstützen Unternehmen dabei Online-Communities als Instrument der Kundenintegration und der Produktentwicklung zu entdecken bzw. besser zu nutzen.

Product details

EAN/ISBN:: 9783834933959
Edition:: 2012
Medium:: Paperback
Number of pages:: 320
Publication date:: 2011-11-16
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834933959
Edition:: 2012
Medium:: Paperback
Number of pages:: 320
Publication date:: 2011-11-16
Publisher:: Gabler Verlag
Languages:: german

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