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Ungeplante Käufe im Internet

 
From Michael Kempe
Ungeplante Käufe im Internet

Description

Michael Kempe entwickelt eine Kaufentscheidungstypologie, welche auch die neueren Typen ungeplanten Kaufens berücksichtigt und weist diese auf Basis einer Online-Befragung für das Online-Shopping empirisch nach.

Product details

EAN/ISBN:
9783834932150
Edition:
2011
Medium:
Paperback
Number of pages:
328
Publication date:
2011-08-17
Publisher:
Gabler Verlag
Languages:
german
EAN/ISBN:
9783834932150
Edition:
2011
Medium:
Paperback
Number of pages:
328
Publication date:
2011-08-17
Publisher:
Gabler Verlag
Languages:
german

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