Ungeplante Käufe im Internet

Description

Michael Kempe entwickelt eine Kaufentscheidungstypologie, welche auch die neueren Typen ungeplanten Kaufens berücksichtigt und weist diese auf Basis einer Online-Befragung für das Online-Shopping empirisch nach.

Product details

EAN/ISBN:: 9783834932150
Edition:: 2011
Medium:: Paperback
Number of pages:: 328
Publication date:: 2011-08-17
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834932150
Edition:: 2011
Medium:: Paperback
Number of pages:: 328
Publication date:: 2011-08-17
Publisher:: Gabler Verlag
Languages:: german

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