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    Marketing Arbeitsbuch: Aufgaben - Fallstudien - Lösungen

     
    From Heribert Meffert
    Only 2 items left in stock
    Marketing Arbeitsbuch: Aufgaben - Fallstudien - Lösungen

    Description

    Das Arbeitsbuch gibt Studenten die Möglichkeit, sich aktiv mit Marketing-Fragestellungen auseinanderzusetzen. Zu jeder Aufgabe bzw. Fallstudie wird eine ausführliche Musterlösung geliefert. Das Arbeitsbuch ist damit ein ideales Lernbuch zur Prüfungsvorbereitung: Studenten können das eigene Marketingwissen praxisorientiert vertiefen und kontrollieren. Für die 11. Auflage wurde das Buch an die Neuauflage des Marketing-Klassikers angepasst.

    Product details

    EAN/ISBN:
    9783834934475
    Edition:
    11., überarb. u. erw. Aufl. 2013
    Medium:
    Paperback
    Number of pages:
    500
    Publication date:
    2013-04-27
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783834934475
    Edition:
    11., überarb. u. erw. Aufl. 2013
    Medium:
    Paperback
    Number of pages:
    500
    Publication date:
    2013-04-27
    Publisher:
    Gabler Verlag
    Languages:
    german

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