Dienstleistungsmarketing: Grundlagen - Konzepte - Methoden

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Heribert Meffert und Manfred Bruhn vermitteln, wie Dienstleistungen professionell vermarktet werden können. In der 7. Auflage wurden alle Kapitel überarbeitet und um neue Entwicklungen ergänzt.

Product details

EAN/ISBN:: 9783834934420
Edition:: 7., überarb. u. erw. Aufl. 2012
Medium:: Bound edition
Number of pages:: 500
Publication date:: 2012-12-12
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834934420
Edition:: 7., überarb. u. erw. Aufl. 2012
Medium:: Bound edition
Number of pages:: 500
Publication date:: 2012-12-12
Publisher:: Gabler Verlag
Languages:: german

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