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    Handbuch Controlling der Kommunikation: Grundlagen - Innovative Ansätze - Praktische Umsetzungen (Springer Reference Wirtschaft)

     
    From Franz-Rudolf Esch
    Only 1 items left in stock
    Handbuch Controlling der Kommunikation: Grundlagen - Innovative Ansätze - Praktische Umsetzungen (Springer Reference Wirtschaft)

    Description

    Das notwendige, wissenschaftlich fundierte Know-how zum Design einer erfolgreichen Kommunikation. Aufbauend auf dem verhaltenswissenschaftlichen Marketingansatz vermitteln führende Kommunikationsexperten konkrete und praxisrelevante Handlungsempfehlungen zur Konzeption, Umsetzung und Kontrolle der Kommunikation mit verschiedenen Adressaten sowie in unterschiedlichen Branchen.

    Product details

    EAN/ISBN:
    9783834934413
    Edition:
    2
    Medium:
    Bound edition
    Number of pages:
    788
    Publication date:
    2016-05-02
    Publisher:
    Springer Gabler
    Languages:
    german
    EAN/ISBN:
    9783834934413
    Edition:
    2
    Medium:
    Bound edition
    Number of pages:
    788
    Publication date:
    2016-05-02
    Publisher:
    Springer Gabler
    Languages:
    german

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    Used - very good
    €118.99
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