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Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM

 
From Manfred Bruhn
Only 1 items left in stock
Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM

Description

"This excellent book provides rich ideas and perspectives on the art and science of building strong customer loyalty." Prof. Dr. Philip Kotler
Die 8. Auflage wurde vollständig überarbeitet und um erweitert. Darüber hinaus werden neue Branchenbeispiele präsentiert.

Product details

EAN/ISBN:
9783834934383
Edition:
8., überarb. u. erw. Aufl. 2013
Medium:
Bound edition
Number of pages:
1002
Publication date:
2013-11-08
Publisher:
Springer Gabler
Languages:
german
EAN/ISBN:
9783834934383
Edition:
8., überarb. u. erw. Aufl. 2013
Medium:
Bound edition
Number of pages:
1002
Publication date:
2013-11-08
Publisher:
Springer Gabler
Languages:
german

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