Theorie und Praxis des Dienstleistungsmarketing: Aktuelle Konzepte und Entwicklungen (Fokus Dienstleistungsmarketing) (German Edition)

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Der Sammelband beinhaltet Beiträge des "15. Dienstleistungsmarketing-Workshops", der im Jahr 2011 vom Lehrstuhl für Dienstleistungsmanagement und Handel an der Universität Duisburg-Essen ausgerichtet wurde. Die dargestellten Forschungsergebnisse tragen zur Vertiefung und Weiterentwicklung des Dienstleistungsmarketing bei.

Product details

EAN/ISBN:: 9783834931559
Edition:: 2012
Medium:: Paperback
Number of pages:: 200
Publication date:: 2012-11-27
Publisher:: Springer Gabler
Languages:: german

EAN/ISBN:: 9783834931559
Edition:: 2012
Medium:: Paperback
Number of pages:: 200
Publication date:: 2012-11-27
Publisher:: Springer Gabler
Languages:: german

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