Akzeptanz Standardisierter Dienstleistungsverträge: Konzeptualisierung und Empirische Untersuchung von Akzeptanztreibern (Fokus Dienstleistungsmarketing)

Description

Manuel Kluckert analysiert die für das Angebot standardisierter Dienstleistungsverträge vom Anbieter zu schaffenden Voraussetzungen und verknüpft Anbieter- und Nachfragerseite mit Hilfe der Neuen Institutionenökonomik.

Product details

EAN/ISBN:: 9783834931320
Edition:: 2011
Medium:: Paperback
Number of pages:: 284
Publication date:: 2011-08-31
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834931320
Edition:: 2011
Medium:: Paperback
Number of pages:: 284
Publication date:: 2011-08-31
Publisher:: Gabler Verlag
Languages:: german

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