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    Determinanten der Markenpersönlichkeit: Relevante Einflussgrößen und mögliche Transfereffekte (German Edition)

     
    From Karsten Kilian
    Only 1 items left in stock
    Determinanten der Markenpersönlichkeit: Relevante Einflussgrößen und mögliche Transfereffekte (German Edition)

    Description

    Karsten Kilian analysiert prominente Testimonials und Partnermarken als mögliche Einflussfaktoren zur Veränderung der Persönlichkeit einer Marke und präsentiert einen empirisch validierten Katalog mit 28 Determinanten der Markenpersönlichkeit.

    Product details

    EAN/ISBN:
    9783834928245
    Edition:
    2011
    Medium:
    Paperback
    Number of pages:
    384
    Publication date:
    2011-02-24
    Publisher:
    Gabler Verlag
    Languages:
    german
    EAN/ISBN:
    9783834928245
    Edition:
    2011
    Medium:
    Paperback
    Number of pages:
    384
    Publication date:
    2011-02-24
    Publisher:
    Gabler Verlag
    Languages:
    german

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