Werbecharaktere im Umfeld fiktionaler Medienwelten: Eine Analyse der Übertragbarkeit fikionaler Bedeutungen auf die Werbung (Forschungsgruppe Konsum und Verhalten) (German Edition)

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Anja Spilski analysiert in vier experimentellen Studien, ob ein Transfer von erfundenen Charakterbedeutungen aus Filmen oder TV-Serien in die Werbung hinein gelingen kann, oder ob Konsumenten Fiktion und Informationen außerhalb der Fiktion voneinander trennen.

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EAN/ISBN:: 9783834926784
Edition:: 2011
Medium:: Paperback
Number of pages:: 328
Publication date:: 2012-02-27
Publisher:: Gabler Verlag

EAN/ISBN:: 9783834926784
Edition:: 2011
Medium:: Paperback
Number of pages:: 328
Publication date:: 2012-02-27
Publisher:: Gabler Verlag

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