Internetbasierte Internationalisierung: Entscheidungsfindung, Umsetzung und Erfolgsmessung (Marktorientierte Unternehmensführung und Internetmanagement)

Description

Auf Basis der Kognitionstheorie entwickelt Sebastian Ullrich ein Untersuchungsmodell, welches die subjektiven, entscheidungsrelevanten Faktoren abbildet, die letztlich zur Umsetzung einer internetbasierten Internationalisierung beitragen.

Product details

EAN/ISBN:: 9783834926494
Edition:: 2011
Medium:: Paperback
Number of pages:: 368
Publication date:: 2011-01-13
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834926494
Edition:: 2011
Medium:: Paperback
Number of pages:: 368
Publication date:: 2011-01-13
Publisher:: Gabler Verlag
Languages:: german

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