Die Qualität von Angebotssituationen beim Vertrieb von Managementberatungsleistungen: Eine empirische Studie (German Edition)

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Michaela Skobranek analysiert Angebotssituationen aus Anbieter- und Nachfragersicht und untersucht empirisch die Frage, welche Faktoren das Qualitätsurteil des Klienten beeinflussen. Im Ergebnis steht ein Qualitätsmodell für Angebotssituationen.

Product details

EAN/ISBN:: 9783834926258
Edition:: 2011
Medium:: Paperback
Number of pages:: 484
Publication date:: 2010-11-12
Publisher:: Gabler Verlag

EAN/ISBN:: 9783834926258
Edition:: 2011
Medium:: Paperback
Number of pages:: 484
Publication date:: 2010-11-12
Publisher:: Gabler Verlag

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