Born Globals: Internationale Wachstumsstrategien junger Unternehmen (Strategisches Kompetenz-Management) (German Edition)

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Michael Pock analysiert "Born Globals" und diskutiert die relevanten theoretischen Grundlagen, die Bedeutung von unterschiedlichen Erfolgsfaktoren und den Einfluss von Netzwerken. Mithilfe einer umfangreichen Untersuchung entwickelt er ein anschauliches Modell zum Internationalisierungsprozess von "Born Globals".

Product details

EAN/ISBN:: 9783834926005
Edition:: 2011
Medium:: Paperback
Number of pages:: 276
Publication date:: 2012-02-27
Publisher:: Gabler Verlag

EAN/ISBN:: 9783834926005
Edition:: 2011
Medium:: Paperback
Number of pages:: 276
Publication date:: 2012-02-27
Publisher:: Gabler Verlag

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