Konsumentenentscheidungen im Mobile Commerce: Eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten (Forschungsgruppe Konsum und Verhalten) (German Edition)

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Auf der Basis von drei empirischen Studien analysiert Philipp Broeckelmann anhand von mobilen Services, ob Konsumenten durch Informationen aus dem mobilen Internet beeinflusst werden. Der Autor zeigt, dass die teils enthusiastischen Erwartungen an das mobile Internet differenziert betrachtet werden sollten.

Product details

EAN/ISBN:: 9783834923585
Edition:: 2010
Medium:: Paperback
Number of pages:: 328
Publication date:: 2010-06-11
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783834923585
Edition:: 2010
Medium:: Paperback
Number of pages:: 328
Publication date:: 2010-06-11
Publisher:: Gabler Verlag
Languages:: german

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